Some studies have suggested that in the US, about 90 percent of companies use social media, and in Europe, that number is probably similar. Social media has become a part of marketing and is here to stay. In fact, a whole new field of study has opened up, and social media analytics and social marketing techniques are rapidly evolving.
Understanding your customers
To use social media for marketing techniques, you have to ask yourself some important questions. A good understanding of your potential Read more [...]
The prevailing level of sentiment among SME’s in the UK remains extremely positive at present, having fully rebounded from the impact of long-term recession and sluggish recovery. With more than two-thirds of independent ventures anticipating that they will recruit additional members of staff in 2014, there is ample evidence to suggest that the economy will continue its growth for the foreseeable future. This level of expansion brings considerable responsibility, however, as entrepreneurs must Read more [...]
Although controversy may continue to rage about the origin of the politics behind last week’s budget, it cannot be denied that George Osborne’s statement was received positively by SME’s and large businesses throughout the UK. With Britain itself experiencing significant growth and experts predicting that it will supersede Germany as Europe’s largest economy by 2030, there is little doubt that contemporary business-owners are looking forward to a prosperous decade ahead. This is forcing many Read more [...]
All businesses are constantly looking for ways to improve customer retention, increase the spending their customers make and increase referrals for new customers. Knowing how to achieve this can be difficult. There are ways in which you could attempt to do this yourself such as promotions, loyalty rewards or high quality advertising campaigns to name a few methods. But you should know that there is now a much easier and more straightforward way to do this. Technology has aided businesses massively Read more [...]
So many people have moved from traditional careers to starting their own ebusinesses after leaving a traditional career. But while they may have the best products and the best business model, setting up an ecommerce site may be alien territory to them.
A good website is the logical starting point for a successful ebusiness. What to include on your site is not always that clear-cut, though.
As with all things business-related, first impressions count. A clean easy-to-use format is essential. Read more [...]
You’ve dreamed of owning your own company for a few years now; if you have ample experience in the business perhaps it’s time you founded your own company and began your trek toward financial freedom. Let’s take a look at the guidelines you should use to determine if this is the right time for you to make your debut into the corporate world.
Get All the Experience That You Can
Knowing the ins and outs of your business can be an advantage when you are managing employees who work for you. Read more [...]
Suffering a serious injury after an accident, owing to no fault of yourself can itself turn out to be a traumatizing experience for you. Besides, the physical and emotional injuries suffered, you also stand to lose a considerable part of your earning if the injury is too serious. You need to ensure that you’re rightly compensated for your sufferings. The rewards should include the medical bills paid by you as well as the loss of income you’ve had to suffer owing to your absence from work during Read more [...]
It’s not necessary to be an electrically competent person to work near electricity. Construction workers, plumbers, plasterers, mechanics and manufacturers are all exposed to electricity and electrical wiring as part of their daily routines. If you’re a business owner, you’ll be aware of the importance of carrying out a risk assessment before you allow your employees to carry out a new project or task. More details on conducting a thorough risk assessment are available from the Health and Safety Read more [...]
When it comes to business, first impressions count. Here we take a look at some simple steps you can take in order to make a good impression on potential clients or future partners.
If you are showing potential clients around your site, your factory for example, then make sure it is tidy and presentable. Make your staff aware that some important visitors are coming in and tell them to be on their best behaviour. Make sure everyone is busy, or at least looks busy.
If you don't have Read more [...]
If you are shopping for office furniture in Melbourne, you may be feeling a bit overwhelmed. There are a lot of different pieces of furniture to consider, as well as a lot of choices. In addition to selecting the perfect pieces for your office space, budget is also usually at the forefront of your mind when shopping for office furniture in Melbourne. Getting the right look for your office can also be tricky. Depending on what type of office you have, you want your atmosphere to appear comfortable Read more [...]