A company’s brand image is crucial to its success. Customers will witness the image of a brand before they try their service, and before they use a cab company, they will be enticed by the imagery on the cars as they drive around locally.
The History of Brand Image
Branding history delves far back into the past, with some of the first reasons for branding coming from the need to distinguish different farmer’s animals. As a way of standing out from the rest, farmers would mark their animals with a distinctive symbol by burning a hot iron rod into their skin. A brand is seen as somewhat an intangible asset. It can be invaluable to a business, and it can be revered by customers.
Use Branding to Create Your Values
For companies that run a taxi fleet, customer relations is a crucial aspect of their business. Every day that they are working they will be in contact with their customers. Even when they are not giving someone a lift to work, it is likely that another person might see their brand image on the way to work. This is why it’s important to have a common distinctive image that people will remember and associate with your company. This way you will develop a familiarity with customers.
Keep a Constant Strapline
All cab companies have their go to strapline and brand slogan, and for most it works very well. When thinking of an image for a company like this, it is crucial that the company identifies what will engage their cliental. Companies update their brand image sometimes, but it’s important to maintain values. For instance, a good cab company strapline could relate to how using them is the best way to not drink and drive. Some of the best brands, either allure their customers with mesmerising colours or simply just relay benefits to them.
The Art of Making Your Company Look Bigger
One of the most important aspects about branding is to make yourself look bigger than you are. For a cab company, a great idea is to purchase an array of quality fleet vehicles from a company like Cab Direct that may make it look like the company is a burgeoning business. The bigger a company looks, the better people will think they are. A company like this is advised to try and purchase vehicles that are of a higher standard than their competitors, thus gaining an edge in the industry.